Bar_To_Be - Mediterranean Bar & Beverage Trade Expo is the prestigious B2B event that embraces the charm and innovation of the beverage world. Held annually in Catania, Sicily, this unmissable gathering attracts industry enthusiasts from all over Italy and beyond.

 

The unique atmosphere of Bar_To_Be provides an engaging and stimulating experience for industry professionals, from liquor producers to creative bartenders and beverage experts. Conceived as an exclusive showcase for emerging trends, new mixology techniques, and the latest innovations in the field, this event aims to solidify Catania's position as a focal point for beverage industry professionals.

 

Participants have the opportunity to explore a wide range of products, taste creations from top mixologists, attend interactive workshops led by industry experts, and establish valuable business connections. Bar_To_Be aims to bridge the gap between tradition and modernity in the beverage world, highlighting the cultural richness of the Mediterranean through the art of mixology.