Naturius
2025BRANDING _ LABEL DESIGN

Between Mount Etna and the Nebrodi Mountains, in the green heart of Sicily, lies Verde Agricolo: a family-run farm in Maniace where fruit and vegetables grow following nature's own pace, without haste.

 

From this land comes Naturius, a "limited edition" line of preserves, jams and fruit nectars, made with real ingredients and artisanal processes, true to Sicilian agricultural tradition.

 

The identity is built on a soft custom lettering and simple, playful illustrations — eggplants, pomegranates, pears, king oyster mushrooms — with bold palettes for each product family. The result is a recognizable visual system that communicates genuineness and territory at a glance, telling the story of agricultural Sicily through a contemporary, pop language.

 

W / STUDIO IRREGOLARE

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